For Companies That Sell To Contractors

Systems
that hold.

I'm a growth partner for manufacturers, dealers, and distributors whose real customer is a contractor or operator. I build the infrastructure that makes your customers more successful, so growth doesn't depend on any one person in the room.

$300K
Annual savings from infrastructure I built
John Deere · Still running
180%
Conversion lift after full brand overhaul
Cemen Tech · AMA NOVA Best Website 2025
18 yrs
Building infrastructure in industrial B2B
John Deere · Cemen Tech · Diamond Vogel
01

What I Build

01
Customer Growth Systems

The diagnostic and playbook that show a dealer, distributor, or contractor exactly where they're invisible, unconvincing, or leaking leads, and what to fix first.

02
Dealer & Distributor Enablement

The content, training, and referral infrastructure that turns your dealer network into a marketing channel instead of a logo on a co-op invoice.

03
Brand Infrastructure

Positioning, voice standards, visual systems. Not a brand deck, but the working documentation your team can actually use without you in the room to explain it.

04
Marketing Operations

Channel SOPs, campaign infrastructure, marketing-to-sales feedback loops. The layer underneath the content that makes everything run without heroics.

02

Recent Work

Growth Partner Equipment · Sells to Contractors
Entry point for the model: a company whose real customer is a contractor.

A specialty equipment dealer needed to professionalize fast, and needed the operators who buy from them to trust the business before they trust a truck. I built the brand system, content engine, and lead infrastructure that made the business tell its own story without its founder in every room.

Cemen Tech Brand · Digital · Dealer Network
Rebuilt everything: brand, site, team, global dealer standards.

180% conversion lift. 40% increase in qualified leads. AMA NOVA Best Website 2025. And a team that was disengaged when I arrived and operational when I left.

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Growth Partner Engagements
If the problem
is real, we'll move fast.

I take 1–2 clients at a time. Start with a Growth Snapshot: a scored read on how ready your customers are to find, trust, and buy from you.